A soccer team in England is using the Radiohead model of sales to boost attendance, and it's working.
When Radiohead released their last album, they did it without any record label and they did it online, using a pay-what-you-want way of selling records. It worked very well for them, and apparently it's working well for the English soccer team.
Reds fans often use the "it's too expensive" excuse for not attending games, and often attendance is embarrassing. I wonder if this pay-what-you-want model would work for teams that struggle to draw fans. There are too many games to make it work all season, but maybe for select days?
Then again, the "too expensive" excuse Cincinnatians use is just that - an excuse. It's not too expensive when you can take a family of four to the ballpark for less than $30 (that includes parking.)